Ron Anderson Copywriter

I spent 8 months as Contract Copywriter at Corelogic – a global data company that produces data-driven products for a range of industries, including construction, real estate, banking & finance and government, among others. Blogs like these were often the central component in a product launch in Australia or New Zealand, and eDM communications directed prospects to these blogs where the key product benefits were outlined. This particular blog had a more broad-ranging objective – to engage with stakeholders in telecommunications and utilities companies. As data specialists, CoreLogic was able to create solutions to address a brief. We could create a product based on a need, so we had to excite industry stakeholders on the possibilities that data offered telecommunications and utilities companies broadly, and encourage them to exercise their imaginations about how CoreLogic could assist.