Ron Anderson Copywriter

Name

Ron Anderson

About

I’ve been a copywriter for over 20 years – first in South Africa, then in New Zealand, Singapore and Australia. My work experience includes Copywriter, Senior Copywriter and Creative Director roles in some very fine agencies – including two AdAge Agencies of the Year. In that time I’ve worked on all media types and across all client categories.

I’ve always been a writer – well before I entered advertising. I have a postgraduate degree in journalism and started writing poetry and prose from a fairly young age. In fact, I only got my first break in the ad industry by showing one of my published short stories to Robyn Putter – the Worldwide Creative Director of Ogilvy & Mather. Within 9 months, I had my first major award – a Cannes television shortlist for Fattis & Monis Pasta. And there were many more to follow.

I did well above-the-line, but moved below the line several years ago as I suddenly found my ‘long copy’ skills in high demand. Today I'm a thoroughly integrated writer with experience across all advertising disciplines – both above and below the line. In particular, I'm in demand for my writing, though I remain a strongly conceptual and strategic writer too. You name it, I’ve done it. And I’d love the opportunity to put those skills to work for you.

AWARDS LIST

TELEVISION

• CANNES ADVERTISING AWARDS FINALIST 1993
  Fattis & Monis Carbo Load
• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS 1997
  Salvation Army Doll
• M-NET PLUM OF THE MONTH 1993
  Fattis & Monis Carbo Load
• LOERIE CRAFT AWARD 1999 or 2000
  Honda Ventriloquist
• LONDON INTERNATIONAL ADVERTISING AWARDS 1997
  Salvation Army Doll
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1997
  GFSA Your Gun Can Kill You Too

OUTDOOR

• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS FINALIST
  Salvation Army Easy Money
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Campaign)
  Salvation Army
• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS FINALIST
  GFSA Body

DIRECT MAIL

• SILVER LOERIE (Direct Mail) 1995
  Oracle launch
• SILVER LOERIE (BTL Campaign) 1995
  Oracle launch
• BRONZE ADMA AWARD (Effectiveness) 2006/7
  RTA Number Plates
  *NEW YORK INTERNATIONAL ADVERTISING FESTIVALS 1995
  Oracle Launch

PRINT

• ONE SHOW AWARDS FINALIST 1999
  Gun Free South Africa 30 Lives
• CANNES PRESS AND POSTER FESTIVAL FINALIST 1999
  Gun Free South Africa 30 Lives
• GOLD LOERIE (Newspaper) 1999
  Gun Free South Africa 30 Lives
• GOLD LOERIE (Magazine) 1997
  Acutrim Needle
• SILVER LOERIE (Magazine) 1997
  Mercedes-Benz What Has He Got
• SILVER LOERIE (Newspaper) 1997
  Mercedes-Benz What Has He Got
• SILVER LOERIE (Newspaper) 1997
  GFSA The One On The Right
• LOERIE CRAFT AWARD (Copywriting) 1997
  Mercedes-Benz What Has He Got
• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS BRONZE 1997
  Plascon Arbour Day
• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS BRONZE 1997
  Mercedes-Benz What Has He Got
• BRONZE EAGLE AWARD 1999
  GFSA 30 Lives
• AAA AD OF THE MONTH (Newspaper) 1996 (July)
  Mercedes-Benz What Has He Got
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Copywriting) 1997
  Mercedes-Benz What Has He Got
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Automobiles) 1997
  Mercedes-Benz What Has He Got
  NEW YORK INTERNATIONAL ADVERTISING AWARDS FINALIST 1998
• Salvation Army Gorilla

RADIO

• LONDON INTERNATIONAL ADVERTISING AWARDS WINNING STATUE 1998
  Reebok Comrades Marathon (Apparel)
• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS GOLD 1997
  GFSA Nkosi Sikelele Afrika
• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS SILVER 1998
  Salvation Army Hypothermia
• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS BRONZE 1998
  Continental Tyres British Ingenuity
• AAA AD OF THE MONTH 1996 (June)
  Salvation Army Bedbugs
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1997
  GFSA Nikosi Sikelele Afrika
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Copywriting) 1997
  Salvation Army Motzart
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Artist performance) 1997
  Salvation Army Radio Campaign
• LONDON INTERNATIONAL ADVERTISING AWARDS 1997
  Salvation Army Motzart
• NEW YORK INTERNATIONAL ADVERTISING FESTIVALS FINALIST 1998
  Honda Arthur C. Clarke
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1998
  Honda Suicide
• LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1998
  Continental Tyres British Ingenuity
  *LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1998
  Continental Tyres Fleet Managers