Name

Ron Anderson

About

I’ve been a copywriter for over 20 years – first in South Africa, then in New Zealand, Singapore and Australia. My work experience includes Copywriter, Senior Copywriter and Creative Director roles in some very fine agencies – including two AdAge Agencies of the Year. In that time I’ve worked on all media types and across all client categories.

I’ve always been a writer – well before I entered advertising. I have a postgraduate degree in journalism and started writing poetry and prose from a fairly young age. In fact, I only got my first break in the ad industry by showing one of my published short stories to Robyn Putter – the Worldwide Creative Director of Ogilvy & Mather. Within 9 months, I had my first major award – a Cannes television shortlist for Fattis & Monis Pasta. And there were many more to follow.

I did well above-the-line, but moved below the line several years ago as I suddenly found my ‘long copy’ skills in high demand. Today I'm a thoroughly integrated writer with experience across all advertising disciplines – both above and below the line. In particular, I'm in demand for my writing, though I remain a strongly conceptual and strategic writer too. You name it, I’ve done it. And I’d love the opportunity to put those skills to work for you.

AWARDS LIST

TELEVISION

  • CANNES ADVERTISING AWARDS FINALIST 1993
    Fattis & Monis Carbo Load
  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS 1997
    Salvation Army Doll
  • M-NET PLUM OF THE MONTH 1993
    Fattis & Monis Carbo Load
  • LOERIE CRAFT AWARD 1999 or 2000
    Honda Ventriloquist
  • LONDON INTERNATIONAL ADVERTISING AWARDS 1997
    Salvation Army Doll
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1997
    GFSA Your Gun Can Kill You Too

OUTDOOR

  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS FINALIST
    Salvation Army Easy Money
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Campaign)
    Salvation Army
  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS FINALIST
    GFSA Body

DIRECT MAIL

  • SILVER LOERIE (Direct Mail) 1995
    Oracle launch
  • SILVER LOERIE (BTL Campaign) 1995
    Oracle launch
  • BRONZE ADMA AWARD (Effectiveness) 2006/7
    RTA Number Plates
    *NEW YORK INTERNATIONAL ADVERTISING FESTIVALS 1995
    Oracle Launch

PRINT

  • ONE SHOW AWARDS FINALIST 1999
    Gun Free South Africa 30 Lives
  • CANNES PRESS AND POSTER FESTIVAL FINALIST 1999
    Gun Free South Africa 30 Lives
  • GOLD LOERIE (Newspaper) 1999
    Gun Free South Africa 30 Lives
  • GOLD LOERIE (Magazine) 1997
    Acutrim Needle
  • SILVER LOERIE (Magazine) 1997
    Mercedes-Benz What Has He Got
  • SILVER LOERIE (Newspaper) 1997
    Mercedes-Benz What Has He Got
  • SILVER LOERIE (Newspaper) 1997
    GFSA The One On The Right
  • LOERIE CRAFT AWARD (Copywriting) 1997
    Mercedes-Benz What Has He Got
  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS BRONZE 1997
    Plascon Arbour Day
  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS BRONZE 1997
    Mercedes-Benz What Has He Got
  • BRONZE EAGLE AWARD 1999
    GFSA 30 Lives
  • AAA AD OF THE MONTH (Newspaper) 1996 (July)
    Mercedes-Benz What Has He Got
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Copywriting) 1997
    Mercedes-Benz What Has He Got
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Automobiles) 1997
    Mercedes-Benz What Has He Got
    NEW YORK INTERNATIONAL ADVERTISING AWARDS FINALIST 1998
  • Salvation Army Gorilla

RADIO

  • LONDON INTERNATIONAL ADVERTISING AWARDS WINNING STATUE 1998
    Reebok Comrades Marathon (Apparel)
  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS GOLD 1997
    GFSA Nkosi Sikelele Afrika
  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS SILVER 1998
    Salvation Army Hypothermia
  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS BRONZE 1998
    Continental Tyres British Ingenuity
  • AAA AD OF THE MONTH 1996 (June)
    Salvation Army Bedbugs
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1997
    GFSA Nikosi Sikelele Afrika
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Copywriting) 1997
    Salvation Army Motzart
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST (Artist performance) 1997
    Salvation Army Radio Campaign
  • LONDON INTERNATIONAL ADVERTISING AWARDS 1997
    Salvation Army Motzart
  • NEW YORK INTERNATIONAL ADVERTISING FESTIVALS FINALIST 1998
    Honda Arthur C. Clarke
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1998
    Honda Suicide
  • LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1998
    Continental Tyres British Ingenuity
    *LONDON INTERNATIONAL ADVERTISING AWARDS FINALIST 1998
    Continental Tyres Fleet Managers

Location

Sydney, Australia