Craft copy - craft beer

Description

I was heavily involved in crafting this copy for, dare I say it, craft beer. Here is the final copy, much of which I wrote, and some of which I did not. It would be spurious to claim I wrote the site from start to finish, for I was merely working in a team for a brand tone that was established before my involvement. However, it does showcase my ability to write to a brief and adapt my style to the needs of the moment. One of my strengths as a copywriter is the ability to whittle my words into whatever the shape and form required. See URL link below for full website.

For
Hoyne
Role
Senior Copywriter
Date
October 2018