Outdoor campaign - South Canterbury Road Safety

For
Artikel & Swint
Role
Copywriter – Conceptual Strategist
Date
2018 to present
Type
Outdoor
Description

This is a campaign I conceived for South Canterbury Road Safety. The messaging is incredibly simple, but enables a great proliferation of executions of multiple themes – from wearing seatbelts, to drinking and driving, to watching out at intersections. The same campaign has been just as effective on radio.