Australian Defence Force Recruitment Campaign

Description

In this unusual and challenging project, my art partner and I had to conceive and execute a campaign of activities for potential Australian Defence Force recruits at Australian schools. In particular, the ADF were interested in recruiting in STEM areas (Science, Technology, Engineering and Mathematics). The tone had to be light and engaging, and make the prospect of a career in the ADF seem alluring and challenging in the best possible way. We devised these engaging activities on printed sheets distributed during class by teachers. The campaign also included recruitment posters demystifying the recruitment process.

For
Host Havas
Role
Senior Copywriter
Date
June 2018
Type
Posters and Activity Sheets