Tone of Voice

Description

In a Head of Copy role on the digital work for Audi Australia I was instrumental in defining the Audi Tone of voice for digital communications, including CRM communications only employed online. These Tove of Voice of document was drafted in collaboration with the above-the-line team.

For
Holler Australia
Role
Senior Copywriter (Heading up copy on Audi Australia)
Date
2016
Type
TOV document