As part of the rebrand for Scenic, I came up with the campaign line ‘Wonders Never Cease’, which would be used across all media elements. A TV commercial was created subsequently and I was asked to script up a version that explicitly captured the sense of wonder the rest of the campaign evoked. For me there was something quite magical and wondrous about getting a little girl to recite a poem, full of the wonder of discovery. According to the brand USPs that sense of wonder was a sensual experience, based on the sights, sounds, tastes and sensations that were integral to a Scenic holiday.

Senior Copywriter

Scenic

April 2015