Mail pack

AUSTRALIAN RED CROSS BLOOD SERVICE – PLASMA PARTNERS WELCOME PACK: Plasma donations are more valued than ordinary whole-bood donations as the plasma can be used to create many more life-saving treatments. However, the process of donating plasma is more time-consuming and inconvenient.To encourage people to keep on with their more valued plasma donations, we needed to reinforce our simple message that plasma donations stretched a lot further. You could actually get 17 treatments from just one donation. This piece went out to people after their first plasma donation. It welcomed them as Plasma Partners and encouraged them to continue donating.In the foldout we featured 17 real-life plasma beneficiaries.

Australian Red Cross Blood Service (DDB Rapp Sydney)