AUSTRALIAN RED CROSS CENTENARY CAMPAIGN TEMPLATE: The Australian Red Cross turns 100 next year. To help them celebrate, this template campaign used modern technological terminology to describe and identify the traditional social programs that have made them such a powerful force for good in Australia. ‘Backup & recovery’ was a neat way of alluding to their disaster assistance, ‘global roaming’ neatly encapsulated their continuing international relief efforts and ‘social networking’ covered all their many domestic social welfare programs. By doing this we were celebrating their continuing relevance, as well as paying homage to the massive contribution they’ve already made to Australia.

Australian Red Cross (DDB RAPP Sydney)
A template campaign, include press, posters and other media types.