FOXTEL BUSINESS: In an internal forum this piece was consistently voted the most effective DM idea to come out of Singleton Ogilvy One in Sydney . It was principally aimed at hotels that had FOXTEL, but not the complete package. The communication emphasised the very simple fact that hotel patrons would be very disappointed when they switched on their TVs to find that they would not be able to enjoy some of the programmes they had access to at home.

Ogilvy Australia