2008 Bronze ADMA Award – Effectiveness

Ogilvy Australia

CATALOGUE FOR THE RTA’S RARE NUMBERPLATE AUCTION: For the RTA’s rare number plate auction we created a really fun catalogue, issued at the auction, by including stories around some of the particular plates being sold. It was part of an award-winning campaign that also helped generate auction prices well beyond expectation. This piece, along with other elements, won an ADMA effectiveness award.