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WINNER - TWO SILVER LOERIES AND SEVERAL FINALISTS, INCLUDING NEW YORK AND LONDON ADVERTISING FESTIVALS

For
Leo Burnett Johannesburg
Description

GUN FREE SOUTH AFRICA LAUNCH AD: This ad launched the debate on gun ownership in a country battling with the highest gun-related crime rates in the world. In South Africa, legal guns fuel the illicit trade in guns. Legal guns are often used in crimes. In a society where gun ownership tended to be the rule rather than the exception, it posed a simple question: should owning a firearm be considered socially desirable? PLEASE SEE 'ABOUT FOR A COMPREHENSIVE LIST OF MY AWARDS. NOT ALL MY AWARDED WORK IS DISPLAYED HERE AS MY PORTFOLIO DOES CHANGE FROM TIME TO TIME. YOU MAY CONTACT ME FOR FURTHER DETAILS.